The worst of Covid advertising

Advertising / propaganda played a massive part in keeping citizens compliant and afraid. Quite frankly, advertising companies should feel ashamed with the amount of societal manipulation they caused in exchange for government coin.

Early on in the pandemic, the Scientific Advisory Group for Emergencies (SAGE) in the UK called for an increase in the perceived threat of Covid by using hard-hitting emotional messages. However, it has since been revealed that government contracts and messages were in place weeks before lockdowns were even suggested.

These adverts were produced in collaboration with behavioural scientists, trying to nudge people to do what they wanted using tactics that operate below the level of awareness.

The UK spent over £240 million on these adverts in 2020 and up to £320 million in 2021. Obscene amounts of money. To put this in context, the government spent £46 million on advertising “Get Ready for Brexit” in 2019, the biggest spend since the second world war.

I have posted some of the worst images from the UK below. They made people feel guilty, ashamed, worried that they would kill people and angry against those who did not precisely follow the rules.

However, I have not seen many images from different countries so please post a link to some of the worst propaganda you had to endure in your country, along with a translation if required. I will then collate them all for a separate post.

Will the government's new emotive Covid ad make people obey the rules?
Stark warnings part of government's new coronavirus messaging | Coronavirus  | The Guardian
Covid rule-breakers face jail but careless employers go free | Financial  Times
Bending the rules costs lives | The Chorley Surgery


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