66 Comments

And WHO has determined (in similar manner pertaining to BLM protests) that mass gatherings @ “pride parades” & other debauchery will in no way be a mon*ey pox super spreader events. Talk about hypocracy….

Expand full comment

Not being on social media doesn’t enable me to virtue signal very much so as a white hetero man, during Pride month I just remind myself daily what a stinking piece of shit of a person I am and how I and my kind are ruining it for everyone else. It is similar to virtue signalling because nothing changes. But I like to think I’m doing my part.

Expand full comment

It's all about the bottom line. They care about these causes only insofar as they believe they will make them more money.

Expand full comment

It’s all fake.

I work for a company that “produces” frivolous digital output. They are all about “cutting emissions”. I’m timing my retirement around making the suggestion that they could cut their “emissions” to zero by shutting down the company, and if the planet were in so much danger, that would be the only responsible course of action, otherwise their brand is forever a symbol of profit before planet.

Expand full comment

I have always found it interesting how elements of BWM, Mercedes and Volkswagen were cogs in the Nazi Machine, and they get a pass. As a matter of fact, at least 2 of those brands are quite popular with members of the Jewish community.

And yet America, as a whole, and despite the fact that we fought a war to end it and many of it citizens’ ancestors weren’t even here, is still blamed for slavery.

Expand full comment

I’m waiting for the inevitable outbreak of monkey pox in the week following whatever pride event takes place. Oh joy. Gays from around the world can fly in (cuz vaxxed!), yet I am unable to board neither plane nor train??

Expand full comment

It's exactly the same as the Sports Illustrated fat gal thing. A bunch of Twitter bots will pretend to care, a few noisy leftoids who demand control of everything will pretend to care, a few mid-wit managers with zero original ideas will pat themselves on the back because they kinda-sorta got exposure and not one extra copy of Sports Illustrated gets bought.

Expand full comment

The virtue signalling is connected with toxic narcissism. Toxic Narcissism has been selected for in our times through social media, glam & dishonest plastic media including advertising and many of the arts. All these "good burghers" crowing about their rescue dogs, their LGBTQ hipness, & climate change hypocrisy, their masks and vaccinations - even militant or extreme veganism in some. In their anxious need to please, to impress is with their goodness - we glimpse the fear, the insecurity that they don't really measure up. Research Toxic narcissism - amazing how it connects up with all this.

Expand full comment

I remember those thrilling days when Western NGOs tried to get the impoverished in India and Pakistan to use solar cookers.

So the pullao that took you an hour to cook, ordinarily, would take six hours environmentally correctly. Went over great, really...

Expand full comment

My gay friend stopped talking to me when I told him the lgbt is being used to sneak pedophilia in there. Hopefully he will see it eventually.

Expand full comment

The M is still yellow for McDonald’s.

Guess I’ll get a Big Mac to show my support.

Expand full comment
Jun 2, 2022·edited Jun 2, 2022

the "boring" Ukraine news now also gets into the groove of woke rainbow-labeled culture.

from another substack, consistently lots of interesting articles shared by this author: https://lionessofjudah.substack.com/p/end-times-headline-news-0f6/

Just one day after Ukraine’s neo-Nazi Azov Battalion announced they will drop the wolfsangel insignia from their patches, Western mainstream media began hyping a “unicorn LGBTQ” patch that is now being worn by Ukraine’s “LGBTQ soldiers” as they “head for war.”

According to mainstream media reports, Ukraine’s neo-Nazis dropped the wolfsangel from their patches because it was being “exploited by Russian propaganda.” (Yes, that’s right. Because it was being exploited by Russia, not because it was a symbol of their twisted Nazi ideology.)

https://newspunch.com/ukrainian-military-unveils-unicorn-lgbtq-badge-after-dropping-azovs-neo-nazi-insignia/

Expand full comment

All levels of government(Federal, State, Local) in the US account for roughly 40% of GDP. That is over double what it was 45 years ago. At the end of the day this is the only statistic that really matters. What it means, among other things, is that “government” has become, figuratively but with very literal implications, the elephant in every Board Room as well as living room. Europeans became accustomed to this much earlier than Americans, and in Europe it was never, until recently, about tearing things down. Now it is. The new public-private cabal that we see as the emerging Dictatorship of our planet was a planned phenomenon, and now that it has arrived we can all see both the results and the implications, if we are paying attention. Pride colors on company logos are virtue signalling, but the question is virtue signalling to whom? The answer is to government, the largest customer for many of them, and the largest influencer of rewards and promotions for all of those in charge in the private sector.

Expand full comment

...oh, let's not forget about Canada......Trudeau government adopted 72 secret orders-in-council....https://tnc.news/2022/06/01/trudeau-government-adopted-72-secret-orders-in-council/....let's keep exposing him.....

Expand full comment

Our company has a division for equality. Last time they bring croissant and coffee in the morning. That's it. Many people pointed out how stupid to talk about sexual preferences in the work. I completely agreed but I told them that for me is more upsetting that these people are paid to do this rubbish. This is the real scandal.

Expand full comment

who else avoids anything with a rainbow on it like the plague?

Expand full comment

Great meme, The virtue signal has been received. 😄 You make a good point, I hadn't thought about whether these companies would display gay pride symbols in countries where homosexuality is illegal. When I was a young gay person 25 years ago, it did feel good to have the company's support gay pride through marketing. There was a different environment back then compared to today, and it meant a little more to gay people than just a virtue signal.

Expand full comment

Virtue signaling vs. Protest has never been more clear. They do not care to change the world, but to appear to agree with change that has already taken place.

Expand full comment

I love this post so much!

Expand full comment